Marketing Analyst  

PRIMARY OBJECTIVE OF ROLE

NMR is a leading direct marketing and consulting firm specializing in the creation and monetization of entrepreneurial focused consumer data. The Marketing Analyst plays an important role on a project team by taking ownership of key phases of the project including: analysis of CPC, CPA and other conversion metrics for television and online media campaigns, recognition and development of additional marketing methods to increase conversion, creation of campaign budgeting and forecasting models and presentation of campaign progress/effectiveness to key stakeholders. This position reports to the Director of Business Development.



DUTIES AND RESPONSIBILITIES

- Conduct research and compile detailed reports on marketing campaigns
- Manage, analyze and track effectiveness of marketing campaigns
- Consult departments and team members to develop and refine analytical solutions to marketing strategies.
- Create queries and reports to select appropriate individuals for inclusion and exclusion of campaigns, and be responsible for the accuracy of all marketing projects.
- Proactively manage improvements in current reporting systems.
- Assume responsibility for monitoring and analyzing multiple data sources.


JOB SPECIFICS

- Full time
- 40 hours per week
- Minimal travel required

EXPERIENCE REQUIRED

A minimum 3 years of marketing experience coming out of a market analytics/research or advertising firm is preferred. Familiarity with CPA/CPC analyses is necessary, PPC experience a plus. Strong attention to detail with excellent verbal/written communication skills is required. Candidates must have the ability to organize and prioritize schedule; work with little supervision towards a desired result; the ability to work well with others in a team environment; and strong working knowledge of Microsoft Excel. Client interaction and management experience is a plus.



EDUCATION REQUIRED

A Bachelor's degree with strong quantitative background in Statistics, Mathematics, Statistics or Operations Research, Business Communication, and Marketing is required.

National Marketing Resources (NMR) is a unique methodology and approach to providing an education in entrepreneurial business. The NMR education model is the brain child of National Marketing Resources. National Marketing Resources has close to 10 years of experience in providing coaching and consulting to entrepreneurial business clients looking to start their own ecommerce or real estate investing business. During our tenure NMR has worked with thousands of clients to help them realize their dreams of starting a successful business.

The National Marketing Resources concept was developed to provide a high level of education & instruction to clients interested in starting a entrepreneurial business with the convenience of paying for that education with reasonable financing. It is from this concept that the ITS Express Plus consulting was developed. ITS Express Plus was created by experienced online entrepreneurs, ecommerce success coaches, and real estate investment consultants for the purpose of sharing our passion for educating entrepreneurial minded people in starting their own businesses. Clients directly benefit from our combined years of business experience; consulting know how, and knowledge expertise. We take our commitment to each client very seriously, with our overall objective being to move them forward in creating an entrepreneurial business. We have created a multi faceted learning environment with On Demand video lessons, written curriculum, and tele-classes conference calls, in addition to the time spent with our highly trained advisors. This approach allows clients to take control of their business and learn the necessary skills, at a pace that works best for them.