The Courier-Post is seeking a Site Manager for a new Moms site that will be part of the MomsLikeMe.com network, a unique national online network offering moms in the South Jersey market a destination where moms can discuss being a mom and a woman, seek advice and support, make long term connections, organize events, or find a few minutes to escape the stresses of being a mom. This full-time Moms Site Manager will: Provide an engaging experience for local moms by establishing an online destination where advice and information on both mom and non-mom related subjects can be exchanged and discussed. Be the voice of the site and communicate directly with internal and external parties including members. Establish and enforce policies about what is acceptable on the site. Moderate and address sensitive issues among site members in a timely and diplomatic manner. Determine content specifications that represent the needs of the local moms community and update the site daily with popular content including photographs and creative headlines. Recruit moms who are opinion leaders in their local communities and can become “ambassadors” for the site. Work closely with discussion leaders (“ambassadors”) who will provide daily feedback on notable discussions as well as specific needs or wants of the moms online community. Collaborate with the newsroom and leverage other media partners for cross promotional opportunities. Evangelize the site and establish partnerships with local community organizations (schools, day cares, museums, zoos etc.) and businesses to cultivate ongoing promotional opportunities. Establish both internal and external promotion goals by identifying and participating (to include signage, on-site staff, giveaways) in local family-friendly events. Manage a weekly newsletter highlighting popular forum discussions, upcoming local events and other relevant topics. Monitor member participation on the website through existing web analytic tools (Omniture Site Catalyst) and creating periodic member surveys.
The Courier-Post is seeking a Site Manager for a new Moms site that will be part of the MomsLikeMe.com network, a unique national online network offering moms in the South Jersey market a destination where moms can discuss being a mom and a woman, seek advice and support, make long term connections, organize events, or find a few minutes to escape the stresses of being a mom.
This full-time Moms Site Manager will:
Bachelor’s degree in Journalism or Marketing with a minimum of 5 years experience in either or both disciplines. Background as a mom as well as experience in the broadcast, newspaper or magazine environment a plus. Overall general interest in digital media, social networking and online technologies is also preferred. Thorough knowledge of the local market including advertisers, readers and general flavor. Strong knowledge of the web as it relates to readership and revenue benefits as well as the ability to create and maintain a budget. Strong customer service and communication skills that lend to working effectively with a variety of personalities. Candidate should be creative and be able to work on multiple tasks simultaneously and to the extent necessary, establish a system for monitoring email and conversations on the site whenever usage is heavy, including evenings or weekends as the case may be.
Bachelor’s degree in Journalism or Marketing with a minimum of 5 years experience in either or both disciplines. Background as a mom as well as experience in the broadcast, newspaper or magazine environment a plus. Overall general interest in digital media, social networking and online technologies is also preferred.
Thorough knowledge of the local market including advertisers, readers and general flavor. Strong knowledge of the web as it relates to readership and revenue benefits as well as the ability to create and maintain a budget.
Strong customer service and communication skills that lend to working effectively with a variety of personalities. Candidate should be creative and be able to work on multiple tasks simultaneously and to the extent necessary, establish a system for monitoring email and conversations on the site whenever usage is heavy, including evenings or weekends as the case may be.