The former Daimler-Benz AG (now Daimler AG) announced in April 1993 that it would build its first passenger vehicle manufacturing facility in the United States. This decision emphasized the company’s globalization strategy and desire to move closer to its customers and markets. In September of 1993, after an extensive, six month site selection process, the company chose Tuscaloosa County, Alabama, as the location for its $300 million plant. Mercedes-Benz U.S. International, Inc. (MBUSI) was formed to fulfill the goal of producing the Mercedes-Benz M-Class Sport Utility Vehicle for the worldwide market.
Construction of the plant was completed in July 1996. Production began in January 1997, and the first M-Class vehicles went on sale in the U.S. in September of that year.
MBUSI created a new corporate culture, based on teamwork and open communication. The combination of German & American team members, with experience from U.S. and Japanese automakers, as well as from Mercedes-Benz, made the “melting pot” in terms of its practices, procedures and corporate culture.