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Marketing Data Analyst

Job Description

Ref ID: 04860-9501821272

Classification: Programmer/Analyst

Compensation: DOE

**If interested in this position, please send an updated resume to [email protected]** The Data Analytics Specialist will be directly responsible for data mining and analytics initiatives the Marketing Analytics center of excellence (COE) to realize customer/client value potential; provide strategic business and marketing recommendations; advise and assist in strategic utilization of customer and client data; encourage and promote data analytics awareness and ensure efficient and effective system implementation and integration

Job Requirements

Key Responsibilities: ? Lead marketing and analytics activities for business unit with a high focus on digital marketing campaigns, test design, performance analysis and KPI reporting. ? Plan and Perform A/B and multivariate testing on marketing campaigns; Strong understanding of experimental approaches in Marketing Campaigns. ? Interprets statistical conclusions into business solutions and collaborates for successful implementation in a cross-functional and decentralized global business environment. ? Leads teams to optimize multiple models, develops selection criteria as well as related strategies to assist sales promotions and marketing campaigns across insurance customer lifecycle. ? Provides proactive and innovative customer led recommendations to all sales and distribution channels to maintain existing Business Partner relationships and securing business opportunities. ?Working with local/global Marketing Analytics resources, leads projects to develop and implement data analytics decision tools and business case models. ? Assists Marketing and Product Development where needed. ? Provides support to global marketing analytics initiatives as needed. Skills: Developmental Value of Position: This position with its regional and global reach, and interaction with senior leadership will develop the critical marketing competency of customer value management and enable the employee to move on to more senior marketing roles in the future. Ideal candidates will offer: ? Experience with Digital Analytics tools such as Google Analytics and /or Adobe Analytics is critical. ? 2-5 years data analytics/data mining experience, direct to consumer (DTC) marketing analytics experience preferred. ? M.S. degree in Statistics, Digital Marketing, Operations Research, Econometrics, Data Mining or related field or job experience. ? A high level of skill with data extraction, manipulation, and warehousing tools (SAS, SPSS SQL). ? Strong communication, summarization and presentation skills. Tableau data visualization and presentation experience preferred. ? Proven ability to work successfully in a matrix team environment. ? Strong analytic problem-solving skills. ? Results-oriented, proactive, self-driven and dedication. ? High achievement drive. ? Strong project management skills. ? Ability to multitask and work well under pressure. ? Experience in health care and/or supporting the marketing function a plus. Desired Leadership Attributes: ? Intelligence and action-oriented judgment ? Eagerness to accept increased responsibility ? Task competence ? Interpersonal savvy ? Achievement-driven ? Capacity to motivate people ? Courage and resolution ? Trustworthiness and ethical ? Decisiveness ? Self-confidence ? Assertiveness ? Adaptability/flexibility

Technology doesn't change the world. People do.

As a technology staffing firm, we can't think of a more fitting mantra. We're extreme believers in technology and the incredible things it can do. But we know that behind every smart piece of software, every powerful processor, and every brilliant line of code is an even more brilliant person.

Leader among IT staffing agencies

The intersection of technology and people — it's where we live. Backed by more than 65 years of experience, Robert Half Technology is a leader among IT staffing agencies. Whether you're looking to hire experienced technology talent or find the best technology jobs, we are your IT expert to call.

We understand not only the art of matching people, but also the science of technology. We use a proprietary matching tool that helps our staffing professionals connect just the right person to just the right job. And our network of industry connections and strategic partners remains unmatched.

Apply for this job now or contact our branch office at 888-490-4429 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 Robert Half Technology. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.

Job Snapshot

Location US-CT-Avon
Employment Type Full-Time
Pay Type Year
Pay Rate N/A
Store Type Engineering & Aerospace, IT & Technical, Creative & Design
Other Compensation: DOE
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Company Overview

Robert Half Technology

With more than 100 locations worldwide, Robert Half Technology is a leading provider of technology professionals on a project and full-time basis for initiatives ranging from web development and systems integration to network security and technical support. Learn More

Contact Information

US-CT-Avon
Recruiter
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Snapshot
Robert Half Technology
Company:
US-CT-Avon
Location:
Full-Time
Employment Type:
Year
Pay Type:
N/A
Pay Rate:
Engineering & Aerospace, IT & Technical, Creative & Design
Store Type:

Job Description

Ref ID: 04860-9501821272

Classification: Programmer/Analyst

Compensation: DOE

**If interested in this position, please send an updated resume to [email protected]** The Data Analytics Specialist will be directly responsible for data mining and analytics initiatives the Marketing Analytics center of excellence (COE) to realize customer/client value potential; provide strategic business and marketing recommendations; advise and assist in strategic utilization of customer and client data; encourage and promote data analytics awareness and ensure efficient and effective system implementation and integration

Job Requirements

Key Responsibilities: ? Lead marketing and analytics activities for business unit with a high focus on digital marketing campaigns, test design, performance analysis and KPI reporting. ? Plan and Perform A/B and multivariate testing on marketing campaigns; Strong understanding of experimental approaches in Marketing Campaigns. ? Interprets statistical conclusions into business solutions and collaborates for successful implementation in a cross-functional and decentralized global business environment. ? Leads teams to optimize multiple models, develops selection criteria as well as related strategies to assist sales promotions and marketing campaigns across insurance customer lifecycle. ? Provides proactive and innovative customer led recommendations to all sales and distribution channels to maintain existing Business Partner relationships and securing business opportunities. ?Working with local/global Marketing Analytics resources, leads projects to develop and implement data analytics decision tools and business case models. ? Assists Marketing and Product Development where needed. ? Provides support to global marketing analytics initiatives as needed. Skills: Developmental Value of Position: This position with its regional and global reach, and interaction with senior leadership will develop the critical marketing competency of customer value management and enable the employee to move on to more senior marketing roles in the future. Ideal candidates will offer: ? Experience with Digital Analytics tools such as Google Analytics and /or Adobe Analytics is critical. ? 2-5 years data analytics/data mining experience, direct to consumer (DTC) marketing analytics experience preferred. ? M.S. degree in Statistics, Digital Marketing, Operations Research, Econometrics, Data Mining or related field or job experience. ? A high level of skill with data extraction, manipulation, and warehousing tools (SAS, SPSS SQL). ? Strong communication, summarization and presentation skills. Tableau data visualization and presentation experience preferred. ? Proven ability to work successfully in a matrix team environment. ? Strong analytic problem-solving skills. ? Results-oriented, proactive, self-driven and dedication. ? High achievement drive. ? Strong project management skills. ? Ability to multitask and work well under pressure. ? Experience in health care and/or supporting the marketing function a plus. Desired Leadership Attributes: ? Intelligence and action-oriented judgment ? Eagerness to accept increased responsibility ? Task competence ? Interpersonal savvy ? Achievement-driven ? Capacity to motivate people ? Courage and resolution ? Trustworthiness and ethical ? Decisiveness ? Self-confidence ? Assertiveness ? Adaptability/flexibility

Technology doesn't change the world. People do.

As a technology staffing firm, we can't think of a more fitting mantra. We're extreme believers in technology and the incredible things it can do. But we know that behind every smart piece of software, every powerful processor, and every brilliant line of code is an even more brilliant person.

Leader among IT staffing agencies

The intersection of technology and people — it's where we live. Backed by more than 65 years of experience, Robert Half Technology is a leader among IT staffing agencies. Whether you're looking to hire experienced technology talent or find the best technology jobs, we are your IT expert to call.

We understand not only the art of matching people, but also the science of technology. We use a proprietary matching tool that helps our staffing professionals connect just the right person to just the right job. And our network of industry connections and strategic partners remains unmatched.

Apply for this job now or contact our branch office at 888-490-4429 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 Robert Half Technology. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
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Marketing Data Analyst Apply now