At a glance
Location: US-FL-Jacksonville
Posted: 12/6/2019
Closing: 1/5/2020
Degree: Not Specified
Employment Type: Full-Time
Experience: Not Specified
Transactional Ecommerce Marketing Leader
Robert Half Technology
Job description
Ref ID: 01120-0010756511

Classification: Programmer Analyst

Compensation: DOE

Robert Half IT SEARCH is looking for a “Brand Manager” who will act as a strategy leader and own an entire market vertical whom will be responsible for online/e-commerce growth in revenue. Efforts include any/all needed tactical actions in areas listed below under direct response channels.

Qualifications and Skills
•4+ years of proven experience in transactional ecommerce marketing
•Direct Response Marketing best practices
•Expert experience in marketing data analytics and tools
•Proven experience in working with all marketing channels and tools
•WordPress experience
•Extensive project management experience
•Management of 3rd party vendors
•Entrepreneurial mindset

Goal of the position:
•Increased sales above organic baseline in given markets
•Setting of annual and monthly sales targets
•Market expertise
•Formulation of unique selling benefit
•Formulation and execution of integrated direct response marketing campaigns
•Internal and External resource management
•Focus on short- and long-term initiatives
•Strategy starts off by understanding what exists today, everything about the vertical- demographics, networking, web traffic, important products and formulate the strategy (st and lt) to increase sales through the “direct response channels”:

•PPC
•Email
•Social
•Print
•Ad Specialty
•Call Center
•Affinity Affiliate
•Organic Search – SEO

Mindset components (not limited to):

•Content marketing vs direct sale
•Lead gen
•Lead nurture
•Outsourced budget (PPC is managed separately) to be used autonomously (with approval)

Ideal candidate has experience selling a commodity online. Responsibilities and efforts range from the highest level of strategy to being in the weeds with WordPress- all determined by the Brand Manager. This can be viewed as a “small business CEO”.

For fastest response email mike.russo@rht.com

Relocation assistance is included if relevant.
Job requirements
• 4+ years of proven experience in transactional ecommerce marketing • Direct Response Marketing best practices • Expert experience in marketing data analytics and tools • Proven experience in working with all marketing channels and tools • WordPress experience • Extensive project management experience • Management of 3rd party vendors • Entrepreneurial mindset

Technology doesn't change the world. People do.

As a technology staffing firm, we can't think of a more fitting mantra. We're extreme believers in technology and the incredible things it can do. But we know that behind every smart piece of software, every powerful processor, and every brilliant line of code is an even more brilliant person.

Leader among IT staffing agencies

The intersection of technology and people — it's where we live. Backed by more than 65 years of experience, Robert Half Technology is a leader among IT staffing agencies. Whether you're looking to hire experienced technology talent or find the best technology jobs, we are your IT expert to call.

We understand not only the art of matching people, but also the science of technology. We use a proprietary matching tool that helps our staffing professionals connect just the right person to just the right job. And our network of industry connections and strategic partners remains unmatched.

Apply for this job now or contact our branch office at 888-490-4429 to learn more about this position.

All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.

© 2019 Robert Half Technology. An Equal Opportunity Employer M/F/Disability/Veterans.

By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.