Classification: Programmer Analyst
Robert Half IT SEARCH is looking for a “Brand Manager” who will act as a strategy leader and own an entire market vertical whom will be responsible for online/e-commerce growth in revenue. Efforts include any/all needed tactical actions in areas listed below under direct response channels.
Qualifications and Skills
•4+ years of proven experience in transactional ecommerce marketing
•Direct Response Marketing best practices
•Expert experience in marketing data analytics and tools
•Proven experience in working with all marketing channels and tools
•Extensive project management experience
•Management of 3rd party vendors
Goal of the position:
•Increased sales above organic baseline in given markets
•Setting of annual and monthly sales targets
•Formulation of unique selling benefit
•Formulation and execution of integrated direct response marketing campaigns
•Internal and External resource management
•Focus on short- and long-term initiatives
•Strategy starts off by understanding what exists today, everything about the vertical- demographics, networking, web traffic, important products and formulate the strategy (st and lt) to increase sales through the “direct response channels”:
•Organic Search – SEO
Mindset components (not limited to):
•Content marketing vs direct sale
•Outsourced budget (PPC is managed separately) to be used autonomously (with approval)
Ideal candidate has experience selling a commodity online. Responsibilities and efforts range from the highest level of strategy to being in the weeds with WordPress- all determined by the Brand Manager. This can be viewed as a “small business CEO”.
For fastest response email email@example.com
Relocation assistance is included if relevant.
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