At a glance
Location: US-FL-Jacksonville
Posted: 12/6/2019
Closing: 1/5/2020
Degree: Not Specified
Employment Type: Full-Time
Experience: Not Specified
Transactional Ecommerce Marketing Leader
Robert Half Technology
Job description
Ref ID: 01120-0010756511

Classification: Programmer Analyst

Compensation: DOE

Robert Half IT SEARCH is looking for a “Brand Manager” who will act as a strategy leader and own an entire market vertical whom will be responsible for online/e-commerce growth in revenue. Efforts include any/all needed tactical actions in areas listed below under direct response channels.

Qualifications and Skills
•4+ years of proven experience in transactional ecommerce marketing
•Direct Response Marketing best practices
•Expert experience in marketing data analytics and tools
•Proven experience in working with all marketing channels and tools
•WordPress experience
•Extensive project management experience
•Management of 3rd party vendors
•Entrepreneurial mindset

Goal of the position:
•Increased sales above organic baseline in given markets
•Setting of annual and monthly sales targets
•Market expertise
•Formulation of unique selling benefit
•Formulation and execution of integrated direct response marketing campaigns
•Internal and External resource management
•Focus on short- and long-term initiatives
•Strategy starts off by understanding what exists today, everything about the vertical- demographics, networking, web traffic, important products and formulate the strategy (st and lt) to increase sales through the “direct response channels”:

•Ad Specialty
•Call Center
•Affinity Affiliate
•Organic Search – SEO

Mindset components (not limited to):

•Content marketing vs direct sale
•Lead gen
•Lead nurture
•Outsourced budget (PPC is managed separately) to be used autonomously (with approval)

Ideal candidate has experience selling a commodity online. Responsibilities and efforts range from the highest level of strategy to being in the weeds with WordPress- all determined by the Brand Manager. This can be viewed as a “small business CEO”.

For fastest response email

Relocation assistance is included if relevant.
Job requirements
• 4+ years of proven experience in transactional ecommerce marketing • Direct Response Marketing best practices • Expert experience in marketing data analytics and tools • Proven experience in working with all marketing channels and tools • WordPress experience • Extensive project management experience • Management of 3rd party vendors • Entrepreneurial mindset

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